GUIDElines II – A Handbook on Sustainability in Fashion caters to all individuls who are interested in sustainability within the fashion and textile industry. The target audience for this book need not have any knowledge of the subject before reading, and hopefully it will also be an inspiration for professionals within the industry.

Though the book encompasses a mixture of both theoretical dimensions of sustainability, case studies and illustrative information, it explains and defines simply and briefly the problems encountered when working with sustainability within this industry.

“This impressive book explains what a fashion designer needs to know to get started in the field of ecological fashion and provides compelling case stories to inspire those who have more experience in this important field. I hope readers are as inspired as I have been by reading this remarkable work and I look very much forward to reading Guidelines 3 in years to come.”

Mary Jo Hatch, Professor Emerita University of Virginia, USA, author Organizations: A Very Short Introduction (Oxford University Press) and co-author (with Majken Schultz) Taking Brand Initiative (Jossey-Bass/Wiley).


“GUIDELINES II is not only informative as well as inspiring, it is also poetic and beautifully designed.
The book is very well done and should reach a broad market. It has not only been written for fashion- and textiledesigners,
but is also relevant for other professionals and companies. Many initiatives, business cases, models and ideas are presented in 
the book. I encourage everyone to help spread the positive and constructive messages and promote the book 
both on the social media platforms as well as  locally in your companies and workplaces. This it deserves.”

Karen Blincoe, Director ICIS, CORE GROUP, University of Brighton

“With GUIDELINES II, the editors have successfully compiled a book that is formatted for a fashion-oriented audience – clearly demonstrating sensitivity to the visual impression of the text and layouts. Due to its thorough coverage of the fashion supply chain, which enables readers to grasp the complexities of achieving sustainability, this handbook is very appropriate for the fashion student as well as for the fashion professional seeking a deeper understanding of sustainable issues.

The case studies presented throughout the book are representative of a diverse set of best practices among global apparel firms and displayed in a concise manner for the reader. These cases would also be suitable on their own as supplemental readings accompanying other course readings. Such a comprehensive set of sustainable fashion cases can be difficult to assemble using case study libraries that may focus on non-fashion related sustainability issues. The mapping of the cases also serves as a model for readers to conduct their own analysis and could be an excellent assignment for students to apply concepts to additional companies.

I have referenced the text as I developed content for a new course and found it to be extremely valuable as a resource, particularly for its coverage of international organizations, standards, designers and fashion firms. 

I would sincerely like to thank the editors for making this handbook available for review and for their contribution to sustainable fashion education.”

Tasha L. Lewis, Fiber Science & Apparel Design, Cornell University





The aim of GUIDElines II is to simplify and illustrate how a number of companies have worked with sustainability. The point of departure for companies is described in more detail in the individual cases, all of which vary in terms of topic and approach. The companies who have contributed to the book have been chosen on account of their diversity, openness and honesty. They have been willing to talk about their strengths as well as their weaknesses and to share the experience they have gained in the process.



GUIDElines II is written by request of KEA, Copenhagen School of Design and Technologys Knowledge Center, Center for Responsible Design (now Knowledge Center 3.0), based on Guidelines I, which, since 2001, has been an indispensable handbook for the textile and fashion industry, who wants sustainability and social responsibility implemented in the production. Guidelines I was first published in Danish in 2001 and in English in 2002, funded by the Ministry of Environment.

It is the hope of the authors of GUIDElines II, that this book will provide a better understanding of the topic of sustainability and will refer to and encourage the reader to read even more about sustainability, and to learn, cooperate and work with these complex areas within the fashion and textile industry. The authors of the book have worked together for the past 20 years in several contexts and across professional boundaries within the fashion and textile industry.


GUIDElines II is written by:
Helle Krüger, designer, artist and author. Helle has worked in Bangladesh, Pakistan, Mexico, Zimbabwe and South Africa with the development of design and crafts both in industrial contexts, in Fair Trade projects as well as among ethnic minorities. Helle works as a freelancer, she is self-employed, owning a shop with the concept “HelleK Art & Design.

Tina Hjort, trained designer from the Danish Design School (The Royal Danish Academy of Fine Arts Schools of Architecture, Design and Conservation). Tina is founder of Sustainable Solution Design Association including author, teacher, lecturer and coordinator at BA in Sustainable Fashion at KEA, including knowledge and project manager in sustainable fashion at the Knowledge Centre 3.0 at KEA, previously Center for Responsible Design.

Eva Himmelstrup Dahl, trained biologist works as a project manager within sustainability and environment at Rambøll, Denmark. For more than 15 years she has worked with environmental issues, especially within the fashion and textile industry.

Drude-Katrine Plannthin, trained designer from the Danish Design School (The Royal Danish Academy of Fine Arts Schools of Architecture, Design and Conservation). Drude-Katrine is founder of Sustainable Solution Design Association including author, storyteller, guest teacher, project coordinator and freelance designer www.adrude.dk

Annie Toft Pedersen, illustrator


GUIDElines II is funded by The Danish Ministry of Education (Ministry of Science, Innovation and Higher Education) through Copenhagen School of Design & Technology, KEA. Christian Frederik Madsen‘s Foundation through The Danish trade organization DANISH FASHION AND TEXTILE.



Her Royal Highness Crown Princess Mary

Teresa Laye

AIAYU, Founder Maria Høgh Heilman.
AIAYU, Founder Marie Worsaae.
TERRA PLANA, CEO Galahad Clark.
A QUESTION OF, Co-founders Mads Ulrik Greenfort and Thomas Dam.
JACKPOT, Project and CSR Manager Maryam Azmayesh Terp.
JACKPOT, CEO Sune Bjerregaard.
PATAGONIA, Director of Environmental Strategy Jill Dumain.
FINISTERRE, Co-founder and Senior Chef designer Thomas Podkolinski.
KUYICHI, Former PR Coordinator & ATL Mediabuying Debbie Webster.
NOIR, Sourcing and production, manager Tine Rolff.
PROVIDER, Former CEO and founder Thomas Aspen.

Anthony Kleanthous, Senior Policy Adviser, Sustainable Business and Economics at WWF-UK.
Anne Lise Kjaer, Futurist, Visionary Thinker and CEO Kjaers Global.
Pia Odgaard, Head of CSR, Danish Fashion and Textile.
Sandy Black, Professor of Fashion and Textile Design and Technology, London College of Fashion, Univercity og the Arts London.
Christian Stadil, CEO HUMMEL.
Karen Lundboe, Project counsellor.
Lynda Grose Designer, Author, Assistant Professor California College of the Arts.
Dorte Rye Olsen, Coporate Sustaniablity, Bestseller.
Hanne Sall, Founder of True Stuff.

Kerli Kant Hvass, Industrial PhD student (Post retail waste), Copenhagen Business School and KEA, Copenhagen School of Design and Technology.
Susanne Guldager, Fashion Designer, Lecturer at KEA, Copenhagen School of Design and Technology.
Victoria Ladefoged, Fashion Designer, Black tie & White tie.
Mary Jo Hatch, Professor, Consulting in organizational culture, Identity and Corporate branding.
Sara Krüger Falk, Head of Section, Danida Business Partnerships and CSR.
Mimi Jacobsen, General Secretary, Save the Children Denmark.
Signe Gjervig, CSR & Corporate Coordinator at SOS Children’s Villages.
Klaus Laursen.
Communications Advisor Christian Westberg, Translator.
Nina Strand, Bachelor of anthropology and disaster management.
Henning Plannthin, IT-expert and Photographer.
Aage K. Feddersen, Technical and Environmental Manager, Danish Fashion and Textile.
Carin Faaborg, Artist.
Ditte Frisk Hansen, Communication assistant, KEA, Copenhagen School of Design and Technology.

Lotte La Cour.
Kennet Havgaard.
Steen Ewald.
Anders Krüger.
Hamin Chowdhrvy.
Shantanu Biswas.
Lucas Cuervo.
Hans Zeuthen.
Mads Quistgaard.
Sanjoy Shubro.